Aussie Home Loans has appointed Bendigo and Adelaide Bank’s Simone Ellul to the position of Western Australia State Manager.
Ms Ellul will have responsibility for supporting and growing Aussie’s WA network which includes over 20 franchise retail stores, 40 mobile mortgage brokers and almost 10 team members.
An experienced State Manager, Ms Ellul has a demonstrated history of successfully leading large retail and commercial banking teams across Australia’s Western and Central states. In particular, Ms Ellul has excelled in leading a large distribution network to achieve significant growth beyond market trend – particularly in the home lending sector.
Aussie CEO James Symond said “Mortgage broking in Australia continues to go from strength to strength. Over 55 per cent of all residential home loans are now settled by mortgage brokers and in today’s complex mortgage market the broker proposition for consumers has never been more relevant.
“With a lending background, Simone understands intimately that not every lender has the right loan for every borrower. By using an Aussie Broker, customers can choose from a panel of over 20 leading lenders, receive expert mortgage advice and even have the paperwork taken care of, saving them time, stress and money,” said Mr Symond.
“Our state managers play a key role in helping our brokers achieve their business goals and ensuring our customers receive an outstanding experience. With almost 20 years in financial services under her belt, Simone has a strong understanding of the WA market and how to implement sales and marketing strategies that move the dial,” added Mr Symond.
Ms Ellul said, “Aussie is Australia’s largest and most recognised mortgage broker, so I am excited to be able to help educate borrowers on the huge benefits that using a quality mortgage broker can offer.
“On top of this, the WA market is finally starting to show signs of growth so it’s the perfect time to be helping Aussie’s franchisees and mortgage brokers to capitalise on the opportunities that lie within this great state,” said Ms Ellul.
In November Aussie announced it is investing in the WA market over the next few years by expanding its footprint and recruiting more mortgage brokers across the state.
“We are focused on growing the number of Aussie Brokers across WA by more than 50 per cent over the next two years. We have a great deal of confidence in WA’s future and Simone’s knowledge and understanding will be of huge benefit to our current and future WA brokers and franchisees and our customers,” said Mr Symond.
Ms Ellul will report to Aussie’s GM Distribution, Brad Cramb, and will commence in February 2018.