After less than a year in operation, Aussie’s mobile website is already a market leader in mobile lead generation in the financial services space, boasting a mobile presence that continues to grow exponentially, with mobile site unique visitors up 40 per cent in its first year of operation.
The mobile website, which was launched in July 2011, is already attracting accolades as a 2011 Australian Mobile Awards winner – Financial Information & Tools. Its success has surpassed the high expectations of the Aussie Team.
“Rather than simply create an app, that would only be accessible by some people, we developed a mobile site that is accessible on all smart phones regardless of size or platform,” says Alex Crompton, Head of Marketing and Digital at Aussie.
“While we knew we had made the right decision to focus on a high-performing and user-friendly mobile site, it has out-performed even the ambitious targets we set ourselves,” he continues. “On average, new business enquiries generated by the mobile website each week have more than doubled year-on-year, with the mobile site share of online leads up from eight to 12 per cent in just 12 months. Of our telephone leads, 12 per cent of those can be tracked as coming from our mobile site.”
Aussie’s mobile website is optimized to ensure that the information most relevant for consumers to access on a mobile device is easy to find, with a range of calculators available to help house hunters to do the sums on-the-go.
“We’re always looking at how we can improve the service, and we’ll soon be releasing more calculators, tools and information across the range of products Aussie offers,” concludes Crompton.
The Aussie mobile website can be found at http://m.aussie.com.au.