Aussie is set to have one of its best sales lead months on record with the company receiving thousands of leads in February, which represents an increase of 41 per cent year-on-year compared to last February.
In the first two weeks of February alone, lead volumes doubled compared to the same period last year.
The result is timely, given recent reports which revealed that many brokers would consider leaving their current aggregator or brokerage on the basis of lead volumes.
Aussie’s General Manager of Marketing and Product, Mr Stuart Tucker, said the phenomenal results were due to the success of the latest campaign, which saw Aussie’s founder and executive chairman John Symond return as the company’s spokesperson in advertising after a five-year absence.
“Our “It’s Smart to Ask” campaign employs an aggressive multi-faceted marketing strategy and encourages consumers to challenge their current approach to getting a home loan ” he said.
“Our lead generation activities have resulted in thousands and thousands of leads coming during February, plus our sales team has reported a higher level of walk-in and phone leads.”
Aussie Parramatta Franchisee John Kolyvas said there had been very strong enquiries from new and existing customers.
“Our phones have been running off the hook of late, and we have had a noticeable increase in the foot traffic, during the week and especially on Saturdays,” he said.
“We are working on a lot of loan reviews at the moment as people look to secure a better deal on their home loans.”
Mr Tucker said lead generation was a vital factor in attracting potential brokers.
“While the importance of self-sourced leads cannot be underestimated, the majority of brokers in the industry rely on company supplied leads for their livelihood.
“Aussie prides itself on leading the industry for generation of quality leads for our sales team, and through our 750 accredited brokers and 140 stores, we will write around $1.5 billion dollars in new residential loans in February alone.”
An Aussie broker will offer guidance, assess eligibility, lodge the application and then support the first home buyer borrower through the home loan process. Aussie brokers are available 24 hours a day, seven days a week, in all capital cities and regional centres at the request of customers who call Aussie on 13 13 33 or visit their nearest store.