Australia’s leading mortgage broker, Aussie Home Loans, has taken out the ‘Marketing Campaign of the Year’ award at the 2018 Australian Broking Awards.
Created by The Special Group, the winning campaign brought back Aussie’s iconic line ‘We’ll Save You’, and positioned its mortgage brokers front and centre of the brand.
The campaign focused on the Aussie Broker ‘Human Difference’ and showed the important role an Aussie Broker plays in helping a customer navigate the complex home loan market to achieve their property goals.
Aussie’s Head of Marketing, Deborah Kytic, said “In this era of information overload but wisdom deficiency, we wanted to demonstrate the collective wisdom and strength of Aussie’s industry-leading broker network and how that delivers outstanding customer outcomes. It is the wisdom you can gain only from 27 years’ experience in an industry that sets Aussie apart.”
The fully integrated multi-platform campaign was Aussie’s biggest ever investment in strengthening what is already Australia’s strongest mortgage broking brand, with more than $25 million worth of investment committed to the campaign in the first 18 months.
“The multi-channel campaign was leveraged across TV, digital video, online advertising, local area marketing, in-store marketing, PR, content and social media. Following the launch, Aussie maintained its position as the number one brand in the broking category,” Ms Kytic said.
Chief Executive Officer of Aussie, Mr James Symond said “Almost 27 years ago John Symond brought a face to a faceless industry and revolutionised the Australian home loan market. This new campaign has driven what he and Aussie’s team have built together, Australia’s largest and most successful mortgage broking brand.”
Aussie continues to build its distribution footprint across Australia, with more than 200 stores and over 1,000 mortgage brokers operating in metropolitan and regional areas around the country.
In addition to this award, Aussie Prospect in Adelaide was crowned ‘Office of the Year - Franchise’ and Aussie Neutral Bay in Sydney won the ‘Customer Service of the Year – Office’ award at the Australian Broking Awards.
For more information, visit www.aussie.com.au.