Aussie Home Loans’ 2019 customer engagement campaign has wrapped, following another exceptional response from customers for the brokerages annual initiative.
Titled ‘Love Your Aussie Home’, the campaign invited customers to upload a picture showing what they love the most about their home and a short caption explaining why. Over 8,800 entries were submitted plus more than 16,700 votes received during the campaign period.
David Smith, Chief Customer Officer at Aussie, said “Our annual customer marketing campaign has proven once again to be a hit with our customers. We feel privileged to have been given a glimpse into thousands of their homes and to learn just what they love about them.
“Many customers even thanked their Aussie Broker for helping them on their property journey. Brokers play such a meaningful and important role when it comes to helping people into their homes, and getting this inside look literally into our customers’ homes was an important reminder of this.”
Aussie handpicked two winners and its customers voted for a third ‘People’s Choice’ award recipient, who each received a $10,000* freedom voucher plus a consultation with a freedom interior stylist worth $2,000, to help them love their home even more. Three cash prizes of $1,000 each were also awarded to customers who voted for the People’s Choice winner.
'Love Your Aussie Home’ was executed via eDM and direct mail and ran for a four-week period. The campaign’s microsite - loveyouraussiehome.com.au – received almost 50,000 page views and over 34,000 unique visitors during the promotion. The three winning submissions can be found below:
Megan T, NSW: “My little boy’s room is my favourite room in our home. It was a special room to design after experiencing infertility and finally falling pregnant with the help of IVF. It’s a room full of happy memories and beautiful light. It’s our little slice of heaven for our happy boy.”
Patrycja Z, VIC: “I love the large windows that allow the evening sunlight in and warm the house up in winter not to mention spectacular view of the sunset every evening.”
Jane C, NSW: “Feeling close to nature.”