With the housing market recovering and auction results showing an encouraging start to the Spring sales season, people are starting to think about preparing to sell. A survey by Aussie Home Loans has found what house hunters look for and what turns them off. The results are not what you’d think.
The most appealing feature to potential home buyers by a long shot is a good neighbourhood with 68.2% of all respondents making it the top priority. It was most important to the family buyers aged 35-44 (73.4%) and 45-54 (68.9%) as well as to women generally (72%).
“We undertook the survey feeling confident that we would know the outcome, but were surprised to find some things were not as much of an issue for home buyers as we expected,” said Aussie’s General Manager for Marketing and Product, Stuart Tucker.
“The list provides great insight for those considering selling their homes,” says Tucker. “It should be a great guide on whether they need to renovate or tidy some rooms, how to dress their house, and an idea of what areas may be beyond their control, like their neighbourhood and location. Also how to prioritise their advertising message with their real estate agent.”
The survey of 1000 people by Nine Rewards, smashed some real estate myths, with a modern kitchen only coming third with 63.4% and a modern bathroom way down the list at number seven with just 50.2% rating it a top priority.
In second place was a garage with 63.7% rating it their top priority. Unsurprisingly men (65%) rated it higher than women (62.4%), and more people in the 45-54 age range (72.6%) rated it highly.
Storage, en-suite, outdoor entertaining and light and airy atmosphere, rounded off the top ten, but all with below 50% of respondents rating it highly.
Cigarette smells ranked number one by a country mile in terms of turn offs for house hunters (69.1%) with the younger generation aged 25-34 finding it most offensive (71.9%.)
In second and third place for home buyer turn-offs was busy road location at 65.8% and a dirty house at 61.6%.
Despite real estate agents telling vendors otherwise, pet smells came all the way down at number seven with only 53% citing it a major turn-off and a dated kitchen or bathroom didn’t even make the top 10 with only 45% and 42% respectively.
While a light and airy house was only number ten in good home priorities (43.7%), a dark and dank house rated higher in turn-offs coming in at number five with 56.6% of respondents put off by that.
“With the real estate market hotting up this Spring, this list should help canny sellers get a head start on the competition,” concludes Tucker.