Commissioned by real estate website realestate.com.au in partnership with social researcher Mark McCrindle, the Future of Property Hunting reportdetails how technology is used now to find property and how it might look in the future.
“The growing popularity of the smartphone and rapid emergence of the iPad since its launch in 2009 is changing the way we access information,” said Mark McCrindle. “We are a society seeking instant gratification due to the busy lives we lead,” As a result, real estate companies are launching new products that are helpful, quick and easy to use.”
Having been labelled everything from a revolutionary piece of hardware to a fancy tea tray, no one can argue with the fact that that the iPad has changed the face of personal commuting. Now, with roughly 20% of house hunters making the most of its capabilities, the same could be said for the property industry.
In the US, one of the largest real estate listing sites www.realtor.com has launched an iPad app to reach out to the 17 million iPad users in by connecting them with millions of property listings and other real estate information.
On the home front, real estate media portal Domain.com.au launched its app for iPad in August following a wave of success for its successful app for the iPhone. Realestate.com.au launched their app which offers users a similar experience a month later.
The app allows house hunters to search based on their current location, has a suburb auto-suggest feature for a faster search experience and allows photos to be viewed full screen without the obvious size limitations of a smartphone. Most importantly, it is available to both Android and Apple users.
“Gen Y in particular expects to be surprised and delighted by technology, rewarding those brands that get it right with their often fickle loyalty” says McCrindle. “It’s a great thing to use when travelling, at work, having breakfast or in front of the TV.”