Selling your home using social media is a growing trend in Australia and it’s one I’m happy to embrace.
With plenty of homes on the market it makes sense that sellers are increasingly turning to the likes of Facebook and Twitter to generate buzz and spread the word about their property.
Last week I was fascinated to read about Sydney Real Estate agent Braden Walters who along with his clients, created social media accounts and a blog for the property they were trying to sell.
Utilising social media is nothing new but giving a home its own blog site is a completely different approach, so I decided to get in touch with Braden. He believes there are limitless benefits to social selling, although the main advantage is that you are able to create an emotional connection with prospective buyers.
“We’ve been using social media for all our properties and directing posts to our property pages for a while, but this is the first time we’ve combined them all and given the vendors their own site”.
“What we’ve done is add warmth and emotion to the sales process by connecting the buyer with the seller. We’re showing the buyer that they are buying from a real person who has loved the property and that they want the buyer to love it just as much they have.”
The Erskineville Apartment blog site contains a description of the property, photos, video, a list of nearby amenities and a quick facts link. It’s really quite impressive.
So the question remains, why haven’t people been utilising this approach in the past? There have been a handful of success stories such as the Melbourne man who sold his house on Twitter, but they are still relatively rare.
“Most people think it is too difficult or they are simply stuck in their ways” says Braden.
“The traditional sales method works well but I wanted to take my property marketing to the next level and connect with a wider market.”
“I will be recommending this strategy to clients whose property is perfectly suited to a first home buyer. This new style of property marketing is to put a face on the property and sell the lifestyle and attractions around it.”
“It’s funny to think how far we’ve come. First it was professional photos, then floor plans, then virtual tours, then videos. Now its social media and blogs, what’s next?”
It’s a good question. I’m thinking virtual tours while wearing space age helmets seen in movies such as Demolition Man, but I guess time will tell!
Sam Edmond a social media enthusiast and the Social Media Coordinator at Aussie.