Our next three tips build on the principles outlined in Staging to sell: DIY home presentation (Part 1) are about adding elements of style to a property where budget permits.
Step 4 – Think ‘display home’
There’s a reason display homes can lack character: depersonalising a space sells. “You want buyers to begin thinking about living in that home and for it to be their home,” says Paul Davies, Managing Director of One Agency Real Estate.
Warm neutral colours, clean surfaces and simple, elegant decorations are key inclusions of any good display home. Remove personal taste items such as family photographs, trinket collections and bright feature walls.
Step 5 – Bring it up to date
Moving towards higher-value properties, Richard Armstrong, Director of The Makeover Group recommends a bit of modernisation, including “Updating light fittings, switches, handles… painting the front of the house in a modern colour scheme.”
Sharpening the curb appeal is crucial. “That’s part of the first impression,” says Davies. “You’ve got to get them in the door.”
Once inside, outdated furnishings replaced with contemporary styles – whether bought or hired – will appeal to a larger buyer pool.
Step 6 – Add some WOW factor
If your property is at the higher end of the market, your target buyer (see Step 1) may expect a higher standard of finishes, designer touches, quality materials or European appliances. “Million dollar plus properties get value out of venturing into this territory,” says Armstrong. “It’s things like putting in stone benchtops, a properly landscaped outdoor area; making a significant investment in the property.”
Ultimately, staging your home will help you feel confident when considering an offer. “It removes that doubt [about the price] because the property has been presented properly,” says Davies. You can rest assured you’ve done all you can to reach your property’s price potential.