In an Australian first, seven of NSW’s regional cities have joined together in a campaign to promote people to live, work, invest in what they are terming an “Evocity”.
Backed by the Australian and NSW Governments, corporate partners and educational institutions, the cities of Albury, Armidale, Bathurst, Dubbo, Orange, Tamworth and Wagga Wagga have embarked on the campaign to lure city-dwellers to their cities.
The Evocity name was coined because the cities pride themselves on being centres of Energy, Vision and Opportunity.
Campaign spokesman says Councillor James Treloar of Tamworth said in Europe and the US there are plenty of great cities that are not capital cities.
“We should take a leaf from their book. It is time for us all to think more globally,” he said.
“Evocities is genuinely challenging the status quo to demonstrate that living in a regional city offers similar benefits to a capital city.”
“While of course it isn’t for everyone, living in an Evocity means little traffic, a great lifestyle, fantastic housing and welcoming community to raise your family. There are also excellent career and investment opportunities in each of the seven Evocities.”
The Evocities campaign was launched with research which showed one in four Sydney residents would consider a move to one of seven cities in regional NSW.
“We were delighted to find so many Sydney residents would consider a move specifically to one of our vibrant and growing cities. We all agree Sydney is one of the world’s great cities, but NSW also offers a number of fantastic lifestyle options in our first-class regional cities.”
The campaign’s website has a wealth of information for people interested in moving to a regional city, from property guides to job ads to assistance with relocation and all the benefits the seven “Evocities” have to offer.
A campaign spokesman said it takes around 12 months for campaigns like this to show some results, but he said they had received more than 15,000 unique visits to its website since the campaign launched two weeks ago.
For more information, go to: http://www.evocities.com.au
Photo credit: evocities.com.au