13 November 2020|2 minute read
In a perfect pairing of an iconic Australian brand and a cinema experience that’s cemented in our summer culture, Aussie have been announced as the new Presenting Partner for Moonlight Cinemas by EVENT Cinemas and Val Morgan.
Kicking off this November and running through to April 2021, Aussie is delighted to partner with EVENT Cinemas and Val Morgan to bring this iconic outdoor summer experience to Australian cities once again.
Chief Executive Officer James Symond said, “Now more than ever, Aussies are looking forward to getting out there with their family and friends this summer and re-connecting after a challenging year for all.
“As a family style business – community and connections have always been central to the Aussie brand, which is why I’m delighted we are partnering with Moonlight Cinema this season to help celebrate bringing people together.
“We’re also excited that our brokers across the country will be able to connect with their customers though unique opportunities presented under the Moonlight Cinema partnership.
“Off the back of Aussie’s strong 16m investment in marketing this year to support our broker network, this partnership further adds to Aussie’s commitment to continue to strengthen our position as Australia’s most recognised mortgage broker brand”.
Luke Mackey, Director of Entertainment Australia, Event Cinemas said: “We are thrilled to be working with Aussie as our Presenting Partner on what is a milestone season, as we celebrate 25 wonderful years of Moonlight cinema.
“2020 has been a tough year for everyone, making Moonlight the perfect way to come together and celebrate a summer of movies under the stars and provide audiences a much needed escape!
“With a shared vision and genuine commitment to community, we look forward to bringing the much-loved and unique Moonlight experience to Australians across the country, in conjunction with Aussie.”
After a winter spent largely indoors, Australians will soon be celebrating outdoors when Moonlight Cinema returns in Sydney, Melbourne, Brisbane, Perth, and Adelaide for another summer of picnics, friends, family, and films.
Set in idyllic inner-city spots, Moonlight Cinema offers a combination of picturesque parklands, star filled nights and a wide range of content from blockbusters to cult classics, ensuring an iconic summer experience. It’s an opportunity to kick back in the outdoors with loved ones, enjoy a movie and relish in the summer vibes.
Guy Burbidge, Managing Director at Val Morgan Group said, “Val Morgan is thrilled to see Aussie come on board as Presenting Partner for Moonlight Cinema. It’s a true partnership between a well-established, trusted brand and one of Australia’s favourite cultural experiences. Moonlight Cinema is a chance to drive strong brand awareness amongst a highly engaged and attentive audience as they come together for a shared social experience under the stars and we look forward to Aussie being a part of this come summer.”
Aussie was founded in 1992 by John Symond and was widely credited for bringing competition to the Australian home lending industry. For nearly 30 years, Aussie Brokers have put progress within reach of more Australians, helping over 1.5 million customers with their home loan. Today, Aussie has the largest retail footprint of any mortgage broker brand in Australia.
Val Morgan is an industry leader delivering premium, highly attentive audiences across Cinema, Outdoor and Digital platforms. Located throughout Australia and New Zealand, Val Morgan provides a 100% digital, full-screen, advertising solution for brands looking to connect with engaged and active consumers.
The Val Morgan network comprises of over 14,000 location-based digital advertising screens in cinema, retail, petro-convenience and fitness locations, and offers digital publishing opportunities via The Latch and Fandom - the world’s largest entertainment fan site.