Leading mortgage broker Aussie has launched its first integrated marketing campaign since its merger with Lendi earlier this year.
The campaign heroes the simple yet poignant moment of signing on the dotted line for a new home loan or refinancing deal.
Sascha Hunt, Head of Brand & Marketing at Aussie said, “Across Aussie’s nearly 30-year history, our brokers have helped over a million Australians achieve their home loan and refinancing goals, by simply understanding them, being in their corner and providing straight talking home loan advice to help them sign on the dotted line, on their terms.”
“We wanted to celebrate the depth of expertise Aussie brokers bring when it comes to helping Australians navigate their home loan options,” Ms Hunt added.
The campaign was shot across several locations in Queensland and brought to life with Aussie’s creative agency – The General Store.
Matt Newell, Partner & CEO of The General Store says, “We are thrilled to be working with Aussie and the broader Lendi Group.
Aussie is an iconic Australian brand that has helped over one million people get their home ownership dreams across the line. And our team’s feel very aligned culturally, which makes it an absolute delight to work together.”
The campaign launched nationally on Sunday 19th September 2021 across TVC, OOH, radio, digital and social. It is also being rolled out across Aussie’s extensive broker network across the country, including in retail stores.
Watch the Aussie “Sign Here” 30” TVC here
About Aussie
Aussie was founded in please visit 1992 and was widely credited for bringing competition to the Australian home lending industry. For nearly 30 years, Aussie Brokers have put progress within reach of more Australians, helping over one million customers with their home loan. Today, Aussie is part of the Lendi Group; and has the largest retail brokerage footprint across Australia. For more information about Aussie, please visit Aussie.com.au or call 13 13 33