When buying or selling property in Australia, most people turn to professionals to guide them through the process. But not all real estate professionals serve the same purpose. Two key players in the industry are real estate agents and buyer’s agents, and while their titles sound similar, they work on opposite sides of the transaction.
So, what’s the difference?
A real estate agent works for the seller: their goal is to get the best price for the property owner.
A buyer’s agent works for the buyer: their job is to find the right property at the right price for the purchaser.
If you're buying a home, you might assume the real estate agent showing you properties is there to help you. But their loyalty lies with the seller, not you. That’s where a buyer’s agent comes into level the playing field, ensuring you get expert representation just like sellers do.
Let’s break it down further.
What is a real estate agent?
A real estate agent (sometimes called a selling agent) is a licensed professional who represents property owners looking to sell. Their job is to market the property, attract buyers, and negotiate the highest possible price on behalf of the seller.
Who do they work for?
Real estate agents exclusively represent the seller. While they may assist buyers during inspections and negotiations, their primary duty is to act in the seller’s best interests.
How do they get paid?
Real estate agents work on a commission-based structure, usually a percentage of the final sale price. This means the higher the sale price, the more they earn. The seller pays this commission, not the buyer.
Key legal obligations
Real estate agents must adhere to Australian property laws and industry regulations. Their responsibilities include:
Providing accurate property information to potential buyers.
Acting ethically and transparently.
Following state and federal laws governing real estate transactions.
While they are required to be honest with all parties, their ultimate duty is to the seller.
What is a buyer’s agent?
A buyer’s agent (or buyer’s advocate) is a licensed professional who represents property buyers throughout the purchasing process. They handle everything from searching for properties to negotiating deals, ensuring the buyer gets the best outcome.
Who do they work for?
Buyer’s agents exclusively represent the buyer. They focus on finding the right property, conducting due diligence, and negotiating favorable terms.
How do they get paid?
Unlike real estate agents, buyer’s agents are paid by the buyer, not the seller. Their fee structure can be:
A fixed fee, regardless of the purchase price.
A percentage of the purchase price (like a real estate agent but paid by the buyer).
Key legal obligations
Buyer’s agents must also comply with Australian Fair Trading and property laws and licensing requirements. They are responsible for:
Conducting independent research and due diligence on properties.
Providing unbiased property advice.
Negotiating in the buyer’s best interest.
Key differences between real estate agents and buyer’s agents:
Feature | Real Estate Agent | Buyer’s Agent |
Who they work for | Sellers | Buyers |
Primary objective | Get the highest sale price | Find the right property at the right price |
Fee structure | Paid commission by seller | Paid fixed fee or commission by buyer |
Level of service | Transactional (focus on selling) | Advisory (focus on buying) |
These differences mean that buyers who rely solely on real estate agents may not be getting the full picture. A real estate agent’s priority is to sell a property, not necessarily to help you find the right one for your needs.
Pros and cons of each
Real Estate Agents
Pros | Cons |
Have extensive knowledge of local property markets. | Prioritises the seller’s interests. |
Can connect buyers to a wide range of available homes. | Aim to secure the highest price possible for the seller. |
Handles marketing, inspections, and negotiations for sellers. | Cannot provide buyers with independent advice. |
Buyer's Agents
Pros | Cons |
Works solely for the buyer, ensuring professional advice and handles negotiations to secure the right deal for the buyer. | The buyer pays their fees. |
Have access to off-market properties and saves time and effort by shortlisting the right properties. | Not all buyers feel they need representation. |
When should you use a buyer’s agent?
A buyer’s agent is particularly helpful if:
You’re a first-home buyer and need expert guidance.
You’re an investor looking for market insights and great deals.
You’re buying in a competitive market, where negotiation skills matter.
You’re an expat or buying interstate and can’t inspect properties yourself.
If you’re serious about getting the right property for your money, a buyer’s agent is an investment worth considering.
How to choose the right agent
Whether choosing a real estate agent or a buyer’s agent, consider:
Licensing & Accreditation: ensure they are fully licensed.
Experience & Expertise: look at their track record and specialisation.
Reviews & Testimonials: check client feedback.
Fee Structure: understand how they are paid.
Common misconceptions
“Buyer’s agents are only for the wealthy”
False! Many first-home buyers and investors use them to secure better deals and avoid costly mistakes.
“Real estate agents work in the buyer’s best interest”
False! Their loyalty lies with the seller. Only a buyer’s agent is legally bound to prioritise the buyer’s needs.
Do you need a buyer’s agent?
If you’re a property buyer, having your own expert in your corner can make all the difference.
At Aussie, we offer professional Buyer’s Agent services to help you find the right property, including off-market listings, negotiate the right deal for you, avoid stress and save time.
Ready to make your property journey easier? Request a call back today!
